What We Did

Rome. Its modernity lies in its neoclassical being, in its ability to recover chaos and restore it to chaos. Through continuous re-mixing, all things are made new. “It’s a jungle where you can hide very well” Fellini said. Rome, a beautiful mess, a crazy and casual creative mix & match, cheeky and glitter, full of colors, light, smells, traffic, noises where millions of images and ideas are born from the beauty and the grandeur. Its decadence and culture generates a creative chaos. Rome does not judge, it absolve.


Client: AltaRoma
Director: Willy The Whale
Creativity & Production: Willy The Whale

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